DIANRONG’S DONATION HELPS PROMOTE AWARENESS OF ALZHEIMER’S DISEASESeptember 28, 2016
On 21 September, people worldwide observed World Alzheimer’s Day, in an effort to raise awareness of Alzheimer’s disease. This deeply troubling disorder is responsible for memory loss and the deterioration of the brain’s cognitive functions in old age.
In China, there are more than 10 million suffering from dementia, and family members often take responsibility for caring for their loved ones who are suffering.
Recently, the Shanghai Youth Federation teamed up with Dianrong to launch the ‘Remember to Love When Alzheimer’s Strikes’ campaign in order to raise public awareness about the disorder in conjunction with the Shanghai Elderly Care Centre.
Dianrong’s founder and CEO, Guo Yuhang, and the VP of the Shanghai Youth Federation were present for the launch of the campaign. At the event, Guo said, “I feel sadness today because, even though I look around and see so many elderly, I think we often forget about this generation and place too much emphasis on the young.
“I hope everyone can give an hour of their time to help the elderly and support the effort to prevent this terrible disorder. Alzheimer’s is irreversible, but we can give our love and time to those who suffer with it; this is the best medicine.”
One hundred elderly took part in the event, supported by volunteers from the Huangpu district branch of the Shanghai Youth Federation. Many quietly shed tears during the event.