April 28, 2016 Dianrong; Social responsibility actions- p2p loans

On 23 April, Dianrong participated in the sixth Shanghai Union-sponsored ‘Power Walk’, a charity event which supports a number of causes. The event brought together 676 teams and 3,843 participants (known as warriors) to walk 50 kilometers within 12 hours. Dianrong participated alongside nine other teams and 54 sponsors.

Taking place in the Pudong district of Shanghai, the route passed a number of major landmarks in the area, starting from the Science and Technology Museum and finishing in the north. Despite the rain, all the participants were enthusiastic as they arrived at the starting point at 7:30am in their kits ready to compete.

The 50 kilometer challenge required both mental and physical endurance. Such is the challenge that last year, Dianrong’s CFO, Kuang Xuxia, joked that the 90 participants had to be dragged over the finishing line at the end. Faced with rain, wind, blisters and fatigue, many participants questioned whether they could withstand the difficult conditions, but still showed determination to get to the finish.

Dianrong’s team of volunteers was there, providing water and first aid for the runners.

This is the second year Dianrong has sponsored the event, providing nine teams and raising RMB 160,000. The donations will go towards supporting development programs in rural areas, including reading initiatives and food aid programs.